From Tom Hopkins – Master the Art of Selling “Why don’t I do what I know I should do?” Ask yourself this question seriously because the answer controls your future. Until you start doing what you know you should do, you’re living under a law against success that you imposed on yourself. Behind the question [...]…
Until you are clear on your target market, it’s too easy to wander aimlessly, wanting to help, but unable to. It’s like trying to run with your shoelaces tied together. When you are clear on who you want to help – your target market – you want to tell everyone who will listen and forge [...]…
Whether you live in a big city or a small town, if you’re stateside on the fourth of July, chances are you’ll be watching fireworks. What is it that makes people love fireworks? Well, unlike the sparklers you can hold in your hand, the sound and size of fireworks can’t be ignored. The big blasts [...]…
Do you know how to explain what you do in such a way you prompt a sale? Just a few days ago, I was asked about how explaining what you do in 15 seconds or less can boost business. Whether you’re just starting out or a seasoned professional, knowing how to explain what you do [...]…
Here’s an example of how you can think your targeting the right audience, but in fact be just enough off-base to get in the way of your own success. Bob is a mechanic who owns and operates his own auto repair shop. He’s been in business for two years and has four trained technicians to [...]…
Do you know how to tell if your small business is booming or on its way to a bust? Leave the profit margin alone and take a good look at the response you are getting. Every web page, ad, mailing or cold call you make is the equivalent of a marketing action. And since you [...]…
Is cold calling leaving you cold? The next time you pick up the phone to make a cold-call, there are a few things you should know: It’s not just you, few people are naturally successful at cold calling. It’s really not just you, cold calling has a bad reputation as a marketing tool. Most people [...]…