Your Compelling Story or Defining Moment

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Many times, we are drawn to our particular skill, talent or profession by a specific compelling moment that changed everything in our lives. Because of that moment, we dropped everything and decided to dedicate the rest of our professional lives to doing what we do.
You will have people come up to you and ask how you came to be whatever it is that you do or are. Why did you get into this business? What was your defining moment that led you to decide on what you currently do? This is your WHY, this is what makes you unique, different than everyone else doing it. This is what keeps you going when everything else is going against you. This is your reason for getting out of bed in the morning.
You may have a compelling story that no one else has. Your compelling story maybe that you overcame a serious challenge in your business or in life that caused you to do what you do now to help others with the same struggles.
Don’t use this as a reason people should work with you (benefits do that) but know that perhaps this can become one of your Unique Selling Propositions.
What is YOUR compelling story around your business? What brought you to what you are doing today with such passion?
An example of a compelling story is. My life’s defining moment took place on December 4, 2000; I suffered a major brain aneurysm which changed my whole outlook on life forever.
When I got to the hospital the neurosurgeon wanted to operate right away but was unable to find all the people he needed. My family was told that because of where the aneurysm was located that they had a 24 hour window to operate.
The next day, unbeknown to me the doctors were standing by my bed discussing whether they would even operate or send me home to die. The decision was made in the 23rd of the 24 hour window to operate. My family was told that I had a 10% chance of living and if I did live the odds were 85% against me ever living any kind of normal life again. They said I wouldn’t even be able to operate a TV remote properly (at least they got that part right). The Dr. assured my wife that he had a 95% success rate in this type of operation so it was agreed to go ahead and do the eight hour operation.
For the next five weeks I was still in the hospital recovering before being released to go home. It was during my home recovery that I started to realize just how lucky I was to be given a second chance at life. It was then that I decided that since I had been given a second chance that I would devote the rest of my professional working life, to helping small businesses gets a second chance as well.
I had been studying and applying self-development and other various self-help materials for over 28 years. This information I used to not only help myself but also shared it with the many varied staff members that I was working with in my mid-to upper management for the previous 20 years of my working career. I went back to the position I had before the aneurysm but this time with a burning desire to get out and help as many small businesses as I possibly could that needed a second chance at surviving.
It was during this time and beyond that, I started studying and learning the best practices from the best business coaches that I could find. I left my corporate position and started my own full-time small business coaching.
Helping these people finally make money at their calling became extremely rewarding to me personally. I was making a difference in people’s lives. I was doing something that really mattered to me.
After a while, I made a commitment to myself. From that time forward, I was going to dedicate my professional life to helping others struggling self-employed, solo practitioners get more clients, consistently and, in record time and I would help them end the feast or famine syndrome so many were experiencing. And so my coaching business practice was born and my clients made me what I am today. The door of opportunity was banging loudly and I didn’t have a choice but to answer it.
Since then, I’ve worked with hundreds of private clients, spoken in front of many groups and have created the Magnetic Client Attraction System™ for helping the sole practitioner get more clients, in record time, whether they are just starting out or have had a practice for years and need a boost of new clients quickly, and more importantly on a consistent basis.
John D. Allen is a full time Client Attraction expert and marketer in the London, Ontario area, Canada. To learn more, and to receive John’s free coaching newsletter, please visit www.allensmallbusinesscoaching.com. You may also contact John directly at john@allensmallbusinesscoaching.ciom

Tags: Auto, brain aneurysm, chance, coaching, dedicate, defining moment, doctors, Draft, everything, home, neurosurgeon, odds, passion, position, profession, professional lives, reason, talent, today, unique selling propositions