Whether you live in a big city or a small town, if you’re stateside on the fourth of July, chances are you’ll be watching fireworks. What is it that makes people love fireworks?
Well, unlike the sparklers you can hold in your hand, the sound and size of fireworks can’t be ignored. The big blasts of color and noise grab your attention, inspire fascination and keep you engaged.
Wouldn’t it be great if your marketing was as effective at getting people’s attention?
Small business marketing can be as explosive as the fireworks you watch on the Fourth. You have to know how to hone your message, so that instead of a laundry list of points worth marketing, you have a strategic and succinct message that describes what you do while getting people’s attention.
Including a problem solver to your description of what you do is great. A small business that can solve a variety of problems is good. The catch comes when you are trying to communicate what it is that your company does. That long list of issues you tackle is a little like a handful of sparklers, instead of a collective boom-pow of an attention-getting firework display.
It’s the case that in order to grab prospects’ attention you’ll need to ditch the list, and replace it with an overarching marketing message. Here are some tips on how to do just that.
Marketing Tip# 1: Concerns comes first. List the concerns of your target market relative to your services, so that you know what needs need to be met.
Marketing Tip #2: Organize your list in order of importance to clients. Now that you have identified your clients’ primary concerns, you can list those needs in order of importance.
Marketing Tip # 3: Use the number one most important client concern on your list as the basis for your marketing message. If you don’t have a summary sentence about this concern and how your company addresses it, then write one.
Crowds always ooh and aah over a particularly spectacular fireworks display, and while you may not get ooh and aah from your marketing message, if it’s as impressive as fireworks, you will get more business.
Your marketing message should at least spark interest in your prospects’ minds. Make the connection between their needs and your services as bright and clear as a firework. If your marketing message has done its job, people will ask you how you do what you do or contact you for more information.
With a great marketing message you’ll grab your prospects’ attention, increase opportunities, and make your business as brilliant as fireworks.
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