Imagine this scenario: While riding in an elevator with a friend you’re introduced to Roger, who turns out to be an executive at a company you’re eager to do business with. Roger turns to you and asks, “What do you do?” Now is your moment to make a great first impression and lay the groundwork ...…
The next time you find yourself stuck in traffic or road-tripping across the state or country even, take a look at the billboards that pepper the roadside. These oversized ads can actually teach you a thing or two about how to convey your marketing message in a compact yet compelling way. Before you start to ...…
Do you know how to tell if your small business is booming or on its way to a bust? Leave the profit margin alone and take a good look at the response you are getting. Every web page, ad, mailing or cold call you make is the equivalent of a marketing action. And since you ...…
Your marketing message is like a key; if you’ve got the right one, it will help you unlock doors to new business. But if your marketing message is poorly crafted and doesn’t fit quite right, you’ll be locked out in the cold, wondering why your business isn’t growing faster. If you don’t have a marketing ...…
Do you want to improve your lead generation and income? If you have a website, or are thinking of building one, there are two things you want it to do. One, you want leads generated for your business, and two, you want it to help you grow your business. While knowing what you want is ...…
Is cold calling leaving you cold? The next time you pick up the phone to make a cold-call, there are a few things you should know: It’s not just you, few people are naturally successful at cold calling. It’s really not just you, cold calling has a bad reputation as a marketing tool. Most people ...…
Is your website allowing you’re the freedom you thought it would? A good site should increase your existing income and allow you to work wherever you’d like, giving you the option of making money from your home, your vacation condo or anywhere. Do you have a site that looks good and is getting hits, but ...…
There’s a reason the shopping day after Thanksgiving is call Black Friday. Historically, it was the first time shops could guarantee being out of debt, or out of red and into black. Nowadays, Black Friday kicks off the holiday shopping season, the favorite time of year for retailers of any sort. That ringing your hear ...…
Timing is crucial to successful marketing. If you get the timing wrong, you can’t get your prospects’ attention. But if you get it right, you’ll see your revenue grow continuously. So the question is; do you know when the best time is to help customers make their first purchase? Take the case of puppy love. ...…
Marketing is a subtle art. Go too far and the customer will be turned off by your tone, your infomercial tactics. But if you’re too gentle with your message they won’t notice at all, or feel any impulse to buy. You have to study your audience carefully to find just the right tone for them. ...…
